Integrated marketing communication : Creative strategy from idea to implementation /
Blakeman, Robyn, 1958-
Integrated marketing communication : Creative strategy from idea to implementation / by Robyn Blakeman. - 4th ed. - X, 382 p ill, ; 26 cm.
Revised edition of the author's Integrated marketing communication, [2018]
Includes bibliographical references and index.
9781538176337
Communication in marketing.
658.8 / BLA
Integrated marketing communication : Creative strategy from idea to implementation / by Robyn Blakeman. - 4th ed. - X, 382 p ill, ; 26 cm.
Revised edition of the author's Integrated marketing communication, [2018]
Includes bibliographical references and index.
9781538176337
Communication in marketing.
658.8 / BLA