Integrated marketing communication : (Record no. 10772)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00754nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241101100942.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241003b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781538176337 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UMI |
| Original cataloging agency | UMI |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | BLA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blakeman, Robyn, |
| Dates associated with a name | 1958- |
| Relator term | Author. |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communication : |
| Remainder of title | Creative strategy from idea to implementation / |
| Statement of responsibility, etc. | by Robyn Blakeman. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Lanham : |
| Name of producer, publisher, distributor, manufacturer | Rowman & Littlefield, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | X, 382 p |
| Other physical details | ill, ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of the author's Integrated marketing communication, [2018] |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Item Still in Circulation | UMI Main Library | UMI Main Library | 10/04/2024 | 658.802 BLA | 2024-058 | 10/04/2024 | 10/04/2024 | Books-General |