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Integrated marketing communication : Creative strategy from idea to implementation / by Robyn Blakeman.

TextPublisher: Lanham : Rowman & Littlefield, c2024Edition: 4th edDescription: X, 382 p ill, ; 26 cmISBN: 9781538176337Subject(s): Communication in marketingDDC classification: 658.8

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Books-General

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Holdings
Current library	Call number	Status	Date due	Barcode
UMI Main Library	658.802 BLA (Browse shelf(Opens below))	Available		2024-058

Revised edition of the author's Integrated marketing communication, [2018]

Includes bibliographical references and index.

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