Marketing management : A strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
Material type: TextPublication details: New York : McGraw-Hill, c2008.Edition: 6th edDescription: xxii, 533 p. : ill. ; 26 cmISBN:
TextPublication details: New York : McGraw-Hill, c2008.Edition: 6th edDescription: xxii, 533 p. : ill. ; 26 cmISBN: - 9780073529820 (alk. paper)
- 658.81 MUL 22
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                | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| UMI Main Library | 658SCH (Browse shelf(Opens below)) | Available | 98-240 | ||
| UMI Main Library | Seen During Stock-taking | 658.802MUL (Browse shelf(Opens below)) | Available | 2011-1291 | 
Includes bibliographical references and index.
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