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Rethinking marketing : Developing a new understanding of markets / editors, Hakan Hakanson, Debbie Harrison, Alexandra Waluszewski.

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TextPublication details: Hoboken, NJ : John Wiley & Sons, c2004Description: x [ii], 281 p. : ill. ; 25 cmISBN:

0470021470

Subject(s):

Marketing -- Congresses

DDC classification:

RET 658.8

Item type:

Books-General

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Holdings
Current library	Call number	Status	Notes	Barcode
UMI Main Library	658.8 HAK (Browse shelf(Opens below))	Available	Academic &Research References	2009-025
UMI Main Library	658.8 HAK (Browse shelf(Opens below))	Available	Academic &Research References	2009-026

Includes bibliographical references and index.

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