Rethinking marketing :
Rethinking marketing :  Developing a new understanding of markets / 
editors, Hakan Hakanson, Debbie Harrison, Alexandra Waluszewski. 
 - Hoboken, NJ :  John Wiley & Sons,  c2004 
 - x [ii], 281 p. :  ill. ;  25 cm. 
Includes bibliographical references and index.
0470021470
Marketing --Congresses
658.8 / RET
                        Includes bibliographical references and index.
0470021470
Marketing --Congresses
658.8 / RET
