Rethinking marketing :

Rethinking marketing : Developing a new understanding of markets / editors, Hakan Hakanson, Debbie Harrison, Alexandra Waluszewski. - Hoboken, NJ : John Wiley & Sons, c2004 - x [ii], 281 p. : ill. ; 25 cm.

Includes bibliographical references and index.

0470021470


Marketing --Congresses

658.8 / RET