Rethinking marketing : (Record no. 1115)
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                            | 000 -LEADER | |
|---|---|
| fixed length control field | 00725nam a2200217Ia 4500 | 
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt | 
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180518132535.0 | 
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110411s9999 xx 000 0 und d | 
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470021470 | 
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMI | 
| Transcribing agency | UMI | 
| Modifying agency | UMI | 
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | RET | 
| Classification number | 658.8 | 
| 245 ## - TITLE STATEMENT | |
| Title | Rethinking marketing : | 
| Remainder of title | Developing a new understanding of markets / | 
| Statement of responsibility, etc. | editors, Hakan Hakanson, Debbie Harrison, Alexandra Waluszewski. | 
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hoboken, NJ : | 
| Name of publisher, distributor, etc. | John Wiley & Sons, | 
| Date of publication, distribution, etc. | c2004 | 
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x [ii], 281 p. : | 
| Other physical details | ill. ; | 
| Dimensions | 25 cm. | 
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. | 
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing | 
| General subdivision | Congresses | 
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hakanson, Hakan | 
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harrison, Debbie | 
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Waluszewski, Alexandra | 
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification | 
| Koha item type | Books-General | 
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | 
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Item Still in Circulation | Dewey Decimal Classification | UMI Main Library | UMI Main Library | 07/08/2011 | 1 | 658.8 HAK | 2009-025 | 07/08/2011 | 07/08/2011 | Books-General | Academic &Research References | ||||
| Item Still in Circulation | Dewey Decimal Classification | UMI Main Library | UMI Main Library | 07/08/2011 | 1 | 658.8 HAK | 2009-026 | 07/08/2011 | 07/08/2011 | Books-General | Academic &Research References | 
