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The new rules of marketing & PR : How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott.

TextPublisher: Hoboken, NJ : Wiley, c2022Edition: 8th edDescription: xviii, 462p ill, ; 23cmISBN: 9781119854289Subject(s): Internet marketing | Internet in public relationsDDC classification: 658.872

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Books-General

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Holdings
Current library	Call number	Status	Date due	Barcode
UMI Main Library	658.872 SCO (Browse shelf(Opens below))	Available		2024-016

Revised edition of the author's The new rules of marketing & PR, [2020]

Includes bibliographical references and index.

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