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Books-General
Understanding brands / Peter Cheverton.

by Cheverton, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2006Availability: Items available for loan: UMI Main Library (1) Call number: 658.827 CHE.

Books-General
Designing brand identity : A complete guide to creating, building & maintaining strong brands / Alina Wheeler.

by Wheeler, Alina.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : John Wiley & Sons, 2006Availability: Items available for loan: UMI Main Library (2) Call number: 658.827 WHE, ...

Books-General
The brand innovation manifesto : How to build brands, redefine markets & defy conventions / John Grant.

by Grant, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chichester : John Wiley & Sons, c2006Availability: Items available for loan: UMI Main Library (1) Call number: 658.827 GRA.

Books-General
Brands / Marcel Danesi.

by Danesi, Marcel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, 2006Availability: Items available for loan: UMI Main Library (1) Call number: 658.827 DAN.

Books-General
The new strategic brand management : Creating and sustaining brand equity long term / Jean-Noel Kapferer.

by Kapferer, Jean-Noel.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; Sterling, VA. : Kogan Page, 2004Availability: Items available for loan: UMI Main Library (1) Call number: 658.827 KAP.

Books-General
Cia review part 1. Irvin N. Gleim, Harvard Business Review.

by Gleim, Irvin N | Harvard Business Review.

Series: The Harvard business review paperback seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c1999Other title: Brand management.Availability: Items available for loan: UMI Main Library (3) Call number: 658.827HAR, ...

Books-General
Brand asset management : Driving profitable growth through your brands / Scott M. Davis.

by Davis, Scott M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: San Franscisco : Jossey- Bass, 2000Availability: Items available for loan: UMI Main Library (1) Call number: 658.827DAV.

Books-General
The brand management checklist : Proven tools and techniques for creating winning brands / Brad Van Auken.

by Van Auken, Brad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2002Availability: Items available for loan: UMI Main Library (1) Call number: 658.827 VAN.

Books-General
Creating powerful brands in customer, service and industrial markets / Leslie de Chernatory and Malcolm McDonald.

by De Chernatory, Lesile | McDonald, Malcolm.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford, Uk : Elsevier, 2003Availability: Items available for loan: UMI Main Library (1) Call number: 658.827 DEC.

Books-General
International marketing relationships / Sue Bridgewater, Colin Egan.

by Bridgewater, Sue | Egan, Colin.

Series: Profitable marketing relationships seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Palgrave, c2002Availability: No items available.

Books-General
Corporate reputation and competitiveness / Gary Davies ; with Rosa Chun, Rui Vinhas da Silva and Stuart Roper.

by Davies, Gary, 1946-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : Routledge, 2003Availability: Items available for loan: UMI Main Library (5) Call number: 659.2 DAV, ...

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