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Designing brand identity : A complete guide to creating, building & maintaining strong brands / Alina Wheeler.

by Wheeler, Alina.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : John Wiley & Sons, 2006Availability: Items available for loan: UMI Main Library (2) Call number: 658.827 WHE, ...

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The brand innovation manifesto : How to build brands, redefine markets & defy conventions / John Grant.

by Grant, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chichester : John Wiley & Sons, c2006Availability: Items available for loan: UMI Main Library (1) Call number: 658.827 GRA.

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The brand management checklist : Proven tools and techniques for creating winning brands / Brad Van Auken.

by Van Auken, Brad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2002Availability: Items available for loan: UMI Main Library (1) Call number: 658.827 VAN.

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Creating powerful brands in customer, service and industrial markets / Leslie de Chernatory and Malcolm McDonald.

by De Chernatory, Lesile | McDonald, Malcolm.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford, Uk : Elsevier, 2003Availability: Items available for loan: UMI Main Library (1) Call number: 658.827 DEC.

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Marketing communications : Brands, experiences and participation / Chris Fill, University of Plymouth.

by Fill, Chris.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England : Pearson, 2013Availability: Items available for loan: UMI Main Library (3) Call number: 658.802 FIL, ...

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Successful brand management in a week / Paul Hitchens, Julia Hitchens.

by Hitchens, Paul | Hitchens, Julia.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Teach Yourself, 2014Availability: Items available for loan: UMI Main Library (1) Call number: 658.827 HIT.

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