Cases in advertising and communications management / Stephen A. Greyser

By:

Greyser, Stephen A

Material type:

TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1972Description: xvi, 665 p. : ill. ; 24 cmISBN:

0131184970
9780131184978

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Additional physical formats: Online version:: Cases in advertising and communications management.DDC classification:

659.1 GRE

Item type:

Books-General

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Holdings
Current library	Call number	Status	Notes	Barcode
Archives Centre	659.14 GRE (Browse shelf(Opens below))	Withdrawn Item	Withdrawn	2003-027

Table of Contents

Pt. I Promotion's role and opportunities
pt. II. Market identification and media strategy
pt. III. Developing and appraising advertising messages
pt. IV. Evaluating promotional programs
pt. V. Advertiser-agency relationships
pt. VI. Promotion and social issues

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