Cases in advertising and communications management / (Record no. 9695)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01447cam a2200313 4500 |
| 001 - CONTROL NUMBER | |
| control field | 257869 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250522120342.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 720224s1972 njua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 74158911 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131184970 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131184978 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)00257869 |
| Canceled/invalid control number | (OCoLC)796898327 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UMI |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | GRE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Greyser, Stephen A |
| 245 10 - TITLE STATEMENT | |
| Title | Cases in advertising and communications management / |
| Statement of responsibility, etc. | Stephen A. Greyser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | c1972 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 665 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents<br/><br/>Pt. I Promotion's role and opportunities<br/>pt. II. Market identification and media strategy <br/>pt. III. Developing and appraising advertising messages<br/>pt. IV. Evaluating promotional programs <br/>pt. V. Advertiser-agency relationships<br/>pt. VI. Promotion and social issues |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Geographic subdivision | United States |
| General subdivision | Management |
| Form subdivision | Case studies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Geographic subdivision | United States |
| General subdivision | Communication systems |
| Form subdivision | Case studies |
| 653 #0 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| -- | United States |
| -- | Communication systems |
| -- | Case studies |
| 653 #0 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| -- | United States |
| -- | Management |
| -- | Case studies |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Case studies |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Case studies. |
| Source of term | lcgft |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Greyser, Stephen A. |
| Title | Cases in advertising and communications management. |
| Place, publisher, and date of publication | Englewood Cliffs, N.J., Prentice-Hall [1972] |
| Record control number | (OCoLC)899746845 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Withdrawn Item | Dewey Decimal Classification | Archives Centre | Archives Centre | 02/22/2017 | 659.14 GRE | 2003-027 | 02/22/2017 | 02/22/2017 | Books-General | Withdrawn |