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			Marketing-led strategic change : A guide to tranforming the proces of going to market / Nigel F. Piercy. by Piercy, Nigel F. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, c2002Availability: Items available for loan: UMI Main Library (3) Call number: 658.812 PIE, ... Place hold Add to cart (remove)
			Strategic marketing management : Planning implementation and control / Richard M. S. Wilson, Colin Gilligan. by Wilson, Richard M. S \| Gilligan, Colin. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth Heinemann, c1997Availability: Items available for loan: UMI Main Library (3) Call number: 658.8 WIL, ... Place hold Add to cart (remove)

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