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Designing brand identity : A complete guide to creating, building & maintaining strong brands / Alina Wheeler.

by Wheeler, Alina.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : John Wiley & Sons, 2006Availability: Items available for loan: UMI Main Library (2) Call number: 658.827 WHE, ...

Books-General
The brand management checklist : Proven tools and techniques for creating winning brands / Brad Van Auken.

by Van Auken, Brad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2002Availability: Items available for loan: UMI Main Library (1) Call number: 658.827 VAN.

Books-General
Creating powerful brands in customer, service and industrial markets / Leslie de Chernatory and Malcolm McDonald.

by De Chernatory, Lesile | McDonald, Malcolm.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford, Uk : Elsevier, 2003Availability: Items available for loan: UMI Main Library (1) Call number: 658.827 DEC.

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