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Marketing plans : How to prepare them, how to use them / Malcolm McDonald.

By: McDonald, Malcolm Contributor(s): Institute of Marketing Material type: Text

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TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford : Butterworth-Heinemann, c1999Edition: 4th edDescription: xviii, 578 p. : ill. ; 25 cmISBN: 9780750641166Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.8

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"Published in association with the Chartered Institute of Marketing."

Includes index.

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