Marketing plans :
McDonald, Malcolm.
Marketing plans : How to prepare them, how to use them / Malcolm McDonald. - 4th ed. - Oxford : Butterworth-Heinemann, c1999. - xviii, 578 p. : ill. ; 25 cm. - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series . - Marketing series (London, England). Professional development. .
"Published in association with the Chartered Institute of Marketing." Includes index.
9780750641166
Marketing--Management.
Marketing--Planning.
658.8 / MCD
Marketing plans : How to prepare them, how to use them / Malcolm McDonald. - 4th ed. - Oxford : Butterworth-Heinemann, c1999. - xviii, 578 p. : ill. ; 25 cm. - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series . - Marketing series (London, England). Professional development. .
"Published in association with the Chartered Institute of Marketing." Includes index.
9780750641166
Marketing--Management.
Marketing--Planning.
658.8 / MCD