Building the brand-driven business : Operationalize your brand to drive profitable growth / Scott M. Davis, Michael Dunn ; foreword by David A. Aaker.
Material type: TextSeries: The Jossey-Bass business and management seriesPublication details: Jossey-Bass : San Francisco, 2002Description: 299 pISBN: 0787962554; 9780787962555Subject(s): Marketing | Product managementDDC classification: 658.827Current library | Call number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|
UMI Main Library | 658.827 DAV (Browse shelf(Opens below)) | Available | Academic &Research References | 2009-047 | |
UMI Main Library | Available | Academic &Research References | 2009-048 |
There are no comments on this title.