Building the brand-driven business : (Record no. 838)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00716nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181108041336.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110411s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0787962554 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780787962555 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UMI |
| Transcribing agency | UMI |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | DAV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Davis, Scott M. |
| 245 ## - TITLE STATEMENT | |
| Title | Building the brand-driven business : |
| Remainder of title | Operationalize your brand to drive profitable growth / |
| Statement of responsibility, etc. | Scott M. Davis, Michael Dunn ; foreword by David A. Aaker. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Jossey-Bass : |
| Name of publisher, distributor, etc. | San Francisco, |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 299 p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Jossey-Bass business and management series |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dunn, Michael |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books-General |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Item Still in Circulation | UMI Main Library | UMI Main Library | 07/08/2011 | 1 | 658.827 DAV | 2009-047 | 07/08/2011 | 07/08/2011 | Books-General | Academic &Research References | ||||||
| Item Still in Circulation | UMI Main Library | UMI Main Library | 07/08/2011 | 2009-048 | 07/08/2011 | 07/08/2011 | Books-General | Academic &Research References |