Creating powerful brands in customer, service and industrial markets / Leslie de Chernatory and Malcolm McDonald.
Material type: TextPublication details: Oxford, Uk : Elsevier, 2003Edition: 3rd edDescription: xix, 467 p. ill. ; 24 cmISBN: 9780750659802Subject(s): Branding (Marketing) | Brand name products -- Planning | Product managementDDC classification: 658.827Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|
UMI Main Library | 658.827 DEC (Browse shelf(Opens below)) | Available | 2011-363 |
There are no comments on this title.