Creating powerful brands in customer, service and industrial markets /
De Chernatory, Lesile
Creating powerful brands in customer, service and industrial markets / Leslie de Chernatory and Malcolm McDonald. - 3rd ed. - Oxford, Uk : Elsevier, 2003. - xix, 467 p. ill. ; 24 cm.
9780750659802
Branding (Marketing)
Brand name products --Planning.
Product management.
658.827 / DEC
Creating powerful brands in customer, service and industrial markets / Leslie de Chernatory and Malcolm McDonald. - 3rd ed. - Oxford, Uk : Elsevier, 2003. - xix, 467 p. ill. ; 24 cm.
9780750659802
Branding (Marketing)
Brand name products --Planning.
Product management.
658.827 / DEC