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Books-General
Marketing plans : How to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Elsevier Ltd., c2007Availability: Items available for loan: UMI Main Library (4) Call number: 658.8 MCD, ...

Books-General
Marketing plans : How to prepare them, how to use them / Malcolm H.B. McDonald.

by McDonald, Malcolm | Institute of Marketing | CAM Foundation.

Series: Marketing series (London, England). Professional development.Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, c1995Availability: Items available for loan: UMI Main Library (1) Call number: 658.808MCD.

Books-General
Marketing plans : How to prepare them, how to use them / Malcolm H.B. McDonald.

by McDonald, Malcolm | Institute of Marketing | CAM Foundation.

Series: Marketing series (London, England). Professional development.Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, c1995Availability: Items available for loan: UMI Main Library (4) Call number: 658.802 MCD, ...

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