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Services marketing : Integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, [Mass.] ; London : McGraw-Hill, 2003Availability: Items available for loan: UMI Main Library (10) Call number: 658.8 ZEI, ...

Books-General
Services marketing : Integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, c2003Availability: No items available.

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