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Cases in public and nonprofit marketing / Christopher H. Lovelock, Charles B. Weinberg.

TextPublication details: Palo Alto, CA : Scientific Press, c1977Description: x, 220 p. : ill. ; 28 cmISBN: 089426012Subject(s): Nonprofit organizations -- Marketing -- Case studies | Government business enterprises -- Marketing -- Case studiesDDC classification: 658.8

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Holdings
Current library	Call number	Status	Date due	Barcode
UMI Main Library	658.8 LOV (Browse shelf(Opens below))	Available		2003-066

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