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Cases in public and nonprofit marketing /

Lovelock, Christopher H.

Cases in public and nonprofit marketing / Christopher H. Lovelock, Charles B. Weinberg. - Palo Alto, CA : Scientific Press, c1977. - x, 220 p. : ill. ; 28 cm.

Includes bibliographical references.

ISBN: 089426012

Subjects--Topical Terms:
Nonprofit organizations --Marketing--Case studies.
Government business enterprises --Marketing--Case studies.

Dewey Class. No.: 658.8 / LOV

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