E-commerce / Jeffrey F. Rayport and Bernard J. Jaworski.

By: Rayport, Jeffrey FContributor(s): Jaworski, Bernard JMaterial type: TextTextPublication details: Boston : McGraw Hill-Irwin MarketspaceU, 2001Description: xxxv, 420 p. : ill. ; 26 cmISBN: 9780072465211Subject(s): E-commerce | Internet advertising | Internet marketingDDC classification: 658.800285
Item type: Books-General
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Holdings
Current library Call number Status Notes Date due Barcode
UMI Main Library
658.800285 RAY (Browse shelf(Opens below)) Available Resource for Academic reference, Research and Development 2004-657
UMI Main Library
658.800285 RAY (Browse shelf(Opens below)) Available Resource for Academic reference, Research and Development 2004-658

Includes bibliography, index and glossary.

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