E-commerce /
Rayport, Jeffrey F.
E-commerce / Jeffrey F. Rayport and Bernard J. Jaworski. - Boston : McGraw Hill-Irwin MarketspaceU, 2001. - xxxv, 420 p. : ill. ; 26 cm.
Includes bibliography, index and glossary.
9780072465211
E-commerce.
Internet advertising.
Internet marketing.
658.800285 / RAY
E-commerce / Jeffrey F. Rayport and Bernard J. Jaworski. - Boston : McGraw Hill-Irwin MarketspaceU, 2001. - xxxv, 420 p. : ill. ; 26 cm.
Includes bibliography, index and glossary.
9780072465211
E-commerce.
Internet advertising.
Internet marketing.
658.800285 / RAY