Critical perspectives in public relations / Jacquie L'Etang and Magda Pieczka

By: L'Etang, JacquieContributor(s): Pieczka, MagdaMaterial type: TextTextPublication details: London ; Boston : International Thomson Business Press, 1996Edition: 1st edDescription: xv, 180 p. ; 24 cmISBN: 0415123003Subject(s): Social responsibility of business -- United States | Corporations -- Public relations -- United StatesDDC classification: 659.2
Item type: Books-General
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Holdings
Current library Call number Status Date due Barcode
Archives Centre
659.2 LET (Browse shelf(Opens below)) Withdrawn Item 2000-172
UMI Main Library
659.2 LET (Browse shelf(Opens below)) Available 2000-151

Table of Contents

1. Public Relations Education / Jacquie L'Etang and Magda Pieczka
2. Public Relations as Diplomacy / Jacquie L'Etang
3. Performance in Politics and the Politics of Performance: Public Relations, the Public Sphere and Democracy / Brian McNair
4. Public Opinion and Public Relations / Magda Pieczka
5. Corporate Identity and Corporate Image / Peter Meech
6. Corporate Responsibility and Public Relations Ethics / Jacquie L'Etang
7. Public Relations and Rhetoric / Jacquie L'Etang
8. Paradigms, Systems Theory and Public Relations / Magda Pieczka

Includes bibliographical references (p. 159-[172]) and index

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