Critical perspectives in public relations /
L'Etang, Jacquie
Critical perspectives in public relations / Jacquie L'Etang and Magda Pieczka - 1st ed - London ; Boston : International Thomson Business Press, 1996 - xv, 180 p. ; 24 cm
Table of Contents
1. Public Relations Education / Jacquie L'Etang and Magda Pieczka
2. Public Relations as Diplomacy / Jacquie L'Etang
3. Performance in Politics and the Politics of Performance: Public Relations, the Public Sphere and Democracy / Brian McNair
4. Public Opinion and Public Relations / Magda Pieczka
5. Corporate Identity and Corporate Image / Peter Meech
6. Corporate Responsibility and Public Relations Ethics / Jacquie L'Etang
7. Public Relations and Rhetoric / Jacquie L'Etang
8. Paradigms, Systems Theory and Public Relations / Magda Pieczka
Includes bibliographical references (p. 159-[172]) and index
0415123003
Social responsibility of business--United States
Corporations--Public relations--United States
659.2 / LET
Critical perspectives in public relations / Jacquie L'Etang and Magda Pieczka - 1st ed - London ; Boston : International Thomson Business Press, 1996 - xv, 180 p. ; 24 cm
Table of Contents
1. Public Relations Education / Jacquie L'Etang and Magda Pieczka
2. Public Relations as Diplomacy / Jacquie L'Etang
3. Performance in Politics and the Politics of Performance: Public Relations, the Public Sphere and Democracy / Brian McNair
4. Public Opinion and Public Relations / Magda Pieczka
5. Corporate Identity and Corporate Image / Peter Meech
6. Corporate Responsibility and Public Relations Ethics / Jacquie L'Etang
7. Public Relations and Rhetoric / Jacquie L'Etang
8. Paradigms, Systems Theory and Public Relations / Magda Pieczka
Includes bibliographical references (p. 159-[172]) and index
0415123003
Social responsibility of business--United States
Corporations--Public relations--United States
659.2 / LET