Using qualitative research in advertising : Strategies, techniques, and applications / Margaret A Morrison ... [et al.].

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TextPublication details: Thousand Oaks,Calif. : SAGE, c2012.Edition: 2nd edDescription: xv, 218 p. : ill. ; 23 cmISBN:

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Current library	Call number	Status	Barcode
Mbale Centre Library	659.1072 USI (Browse shelf(Opens below))	Available	2017-210

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