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Using qualitative research in advertising :

Using qualitative research in advertising : Strategies, techniques, and applications / Margaret A Morrison ... [et al.]. - 2nd ed. - Thousand Oaks,Calif. : SAGE, c2012. - xv, 218 p. : ill. ; 23 cm.

ISBN: 9781412987240

Subjects--Topical Terms:
Advertising--Research
Marketing--Research methodology

Dewey Class. No.: 659.1072 / USI

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