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Books-General
Key accounting management / Malcolm McDonald and Diana Woodburn.

by McDonald, Malcolm | Woodburn, Diana.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam : Butterworth-Heinemann, c2007Availability: Items available for loan: UMI Main Library (5) Call number: 658.804 MCD, ...

Books-General
Marketing plans : How to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: c2007Availability: Items available for loan: UMI Main Library (9) Call number: 658.8 MCD, ...

Books-General
Marketing plans : How to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth Heinemann, c1999Availability: Items available for loan: UMI Main Library (3) Call number: 658.8 MCD, ...

Books-General
Key account management : The definitive guide / Malcolm McDonald and Diana Woodburn.

by McDonald, Malcolm | Woodburn, Diana.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2007Availability: Items available for loan: UMI Main Library (1) Call number: 658.804MCD.

Books-General
Creating powerful brands in customer, service and industrial markets / Leslie de Chernatory and Malcolm McDonald.

by De Chernatory, Lesile | McDonald, Malcolm.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford, Uk : Elsevier, 2003Availability: Items available for loan: UMI Main Library (1) Call number: 658.827 DEC.

Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

by McDonald, Malcolm | Dunbar, Ian, 1951-.

Edition: [3rd ed.].Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004Online access: Publisher description | Table of contents only Availability: Items available for loan: UMI Main Library (2) Call number: 658.802 MCD, ...

Books-General
Market segmentation : How to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

by McDonald, Malcolm | Dunbar, Ian, 1951-.

Edition: [3rd ed.].Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004Availability: Items available for loan: UMI Main Library (7) Call number: 658.8 MCD, ...

Books-General
Marketing plans : How to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Elsevier Ltd., c2007Availability: Items available for loan: UMI Main Library (4) Call number: 658.8 MCD, ...

Books-General
Marketing plans : How to prepare them, how to use them / Malcolm H.B. McDonald.

by McDonald, Malcolm | Institute of Marketing | CAM Foundation.

Series: Marketing series (London, England). Professional development.Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, c1995Availability: Items available for loan: UMI Main Library (1) Call number: 658.808MCD.

Books-General
Marketing plans : How to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm | Institute of Marketing.

Series: Marketing series (London, England). Professional development.Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, c1999Availability: No items available.

Books-General
Marketing due diligence : Reconnecting strategy to share price / Malcolm McDonald, Brian Smith, Keith Ward.

by McDonald, Malcolm | Smith, Brian D. (Brian David), 1961- | Ward, Keith, 1949-.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Elsevier Butterworth-Heinemann, c2007Availability: No items available.

Books-General
Marketing plans : How to prepare them, how to use them / Malcolm H.B. McDonald.

by McDonald, Malcolm | Institute of Marketing | CAM Foundation.

Series: Marketing series (London, England). Professional development.Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, c1995Availability: Items available for loan: UMI Main Library (4) Call number: 658.802 MCD, ...

Books-General
Marketing planning : Cambridge marketing handbook / Malcolm McDonald.

by McDonald, Malcolm.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cambridge-UK : Cambridge Marketing Press, c2015Availability: Items available for loan: UMI Main Library (2) Call number: 658.8 MCD, ...

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