Total relationship marketing : Rethinking marketing management from the 4Ps to 30Rs / Evert Gummesson.

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TextPublication details: Oxford : Butterworth-Heinemann, c1999.Description: 281pISBN:

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Books-General

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Current library	Call number	Status	Notes	Barcode
UMI Main Library	658.8 GUM (Browse shelf(Opens below))	Available	Resource for Academic reference, Research and Development	2003-687

Total relationship marketing

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