Normal view MARC view ISBD view

Total relationship marketing :

Gummersson, Evert

Total relationship marketing : Rethinking marketing management from the 4Ps to 30Rs / Evert Gummesson. - Oxford : Butterworth-Heinemann, c1999. - 281p. :

Total relationship marketing

ISBN: 9780750644631

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / GUM

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)