Effective writing skills for public relations / John Foster.
Material type:
TextSeries: PR in practice seriesPublication details: London ; Philadelphia : Kogan Page, 1998Description: 157 p. : ill. ; 21 cmISBN: - 0749426438
- 808.066659 22 FOS
Books-General
| Current library | Collection | Call number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|
| Archives Centre | 808.066659 FOS (Browse shelf(Opens below)) | Withdrawn Item | Resource for Academic reference, Research and Development | 2000-174 | ||
| UMI Main Library | Seen During Stock-taking | 808.066659 FOS (Browse shelf(Opens below)) | Available | 2011-885 |
Table of Contents
Introduction
1. The importance of style: an overview
2. Trouble with plurals and possessives
3. Making your mark
4. Down with capitalism!
5. Cliche;s, jargon and other worn words
6. Is it easy to read?
7. Headlines: making them work
8. Dealing with figures and abbreviations
9. Keep it short, simple – and plain
10. Writing for print and broadcast
11. Captions: how to handle them
12. What editing is all about
13. Skills and styles for the office
14. Traps, snares and pitfalls
15. Americanisms – the differences
16. The spoken word: pronunciation pointers
17. Principles of presentation
18. Writing for the web
19. Tone – the linchpin of reputation
20. Finance matters
21. Is it legal?
Includes bibliographical references and index.
There are no comments on this title.