Effective writing skills for public relations /
Foster, John, 1926-
Effective writing skills for public relations / John Foster. - London ; Philadelphia : Kogan Page, 1998 - 157 p. : ill. ; 21 cm. - PR in practice series .
Table of Contents
Introduction
1. The importance of style: an overview
2. Trouble with plurals and possessives
3. Making your mark
4. Down with capitalism!
5. Cliche;s, jargon and other worn words
6. Is it easy to read?
7. Headlines: making them work
8. Dealing with figures and abbreviations
9. Keep it short, simple – and plain
10. Writing for print and broadcast
11. Captions: how to handle them
12. What editing is all about
13. Skills and styles for the office
14. Traps, snares and pitfalls
15. Americanisms – the differences
16. The spoken word: pronunciation pointers
17. Principles of presentation
18. Writing for the web
19. Tone – the linchpin of reputation
20. Finance matters
21. Is it legal?
Includes bibliographical references and index.
0749426438
2008006860
Business writing--Handbooks, manuals, etc.
Public relations--Handbooks, manuals, etc.
808.066659 / FOS
Effective writing skills for public relations / John Foster. - London ; Philadelphia : Kogan Page, 1998 - 157 p. : ill. ; 21 cm. - PR in practice series .
Table of Contents
Introduction
1. The importance of style: an overview
2. Trouble with plurals and possessives
3. Making your mark
4. Down with capitalism!
5. Cliche;s, jargon and other worn words
6. Is it easy to read?
7. Headlines: making them work
8. Dealing with figures and abbreviations
9. Keep it short, simple – and plain
10. Writing for print and broadcast
11. Captions: how to handle them
12. What editing is all about
13. Skills and styles for the office
14. Traps, snares and pitfalls
15. Americanisms – the differences
16. The spoken word: pronunciation pointers
17. Principles of presentation
18. Writing for the web
19. Tone – the linchpin of reputation
20. Finance matters
21. Is it legal?
Includes bibliographical references and index.
0749426438
2008006860
Business writing--Handbooks, manuals, etc.
Public relations--Handbooks, manuals, etc.
808.066659 / FOS