The new strategic brand management : Creating and sustaining brand equity long term / Jean-Noel Kapferer.

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TextPublication details: London ; Sterling, VA. : Kogan Page, 2004.Edition: 3rd edDescription: xiv, 497 p. ; 25 cmISBN:

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Current library	Call number	Status	Barcode
UMI Main Library	658.827 KAP (Browse shelf(Opens below))	Available	2011-172

Includes bibliographical references (p. [471]-483) and index.

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