The new strategic brand management :
Kapferer, Jean-Noel
The new strategic brand management : Creating and sustaining brand equity long term / Jean-Noel Kapferer. - 3rd ed. - London ; Sterling, VA. : Kogan Page, 2004. - xiv, 497 p. ; 25 cm.
Includes bibliographical references (p. [471]-483) and index.
9780749442835
2004011734
Brand name products--Management.
658.8343 / KAP
The new strategic brand management : Creating and sustaining brand equity long term / Jean-Noel Kapferer. - 3rd ed. - London ; Sterling, VA. : Kogan Page, 2004. - xiv, 497 p. ; 25 cm.
Includes bibliographical references (p. [471]-483) and index.
9780749442835
2004011734
Brand name products--Management.
658.8343 / KAP