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Brand asset management : Driving profitable growth through your brands / Scott M. Davis.

By: Davis, Scott M Material type: Text

TextPublication details: San Franscisco : Jossey- Bass, 2000Description: xvi, 265 p. : ill. ; 24 cmISBN: 9780787950774Subject(s): Brand name products | Product management | Brand name products -- United StatesDDC classification: 658.827

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Holdings
Current library	Call number	Status	Date due	Barcode
UMI Main Library	658.827DAV (Browse shelf(Opens below))	Available		2011-478

BRitish COuncil 2011-478

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