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Brand asset management :

Davis, Scott M.

Brand asset management : Driving profitable growth through your brands / Scott M. Davis. - San Franscisco : Jossey- Bass, 2000. - xvi, 265 p. : ill. ; 24 cm.

ISBN: 9780787950774

Subjects--Topical Terms:
Brand name products.
Product management.
Brand name products--United States

Dewey Class. No.: 658.827 / DAV

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