Brand asset management : Driving profitable growth through your brands / Scott M. Davis.

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TextPublication details: San Franscisco : Jossey- Bass, 2000.Description: xvi, 265 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Barcode
UMI Main Library	658.827DAV (Browse shelf(Opens below))	Available	2011-478

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