Public relations for marketing professionals / Roger, Haywood.

By:

Haywood, Roger

Material type:

TextPublication details: Hampshire : Macmillan, c1998.Description: viii, 227 p. : ill. ; 23 cmISBN:

9780333684771

Subject(s):

DDC classification:

659.2 HAY 22

Item type:

Books-General

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Holdings
Current library	Collection	Call number	Status	Notes	Barcode
Archives Centre		659.2 HAY (Browse shelf(Opens below))	Withdrawn Item		98-253
Archives Centre		659.2 HAY (Browse shelf(Opens below))	Withdrawn Item	Resource for Academic reference, Research and Development	2000-156
UMI Main Library	Seen During Stock-taking	659.2 HAY (Browse shelf(Opens below))	Available	Resource for Academic reference, Research and Development	2000-157

Table of Contents

Marketing What Business is all about.
Public Relations The Management of Reputation.
Managing Public Relations
Communications and Issues Audits.
Public Relations Budget and Resources
Public Relations Direction.
Setting Performance Criteria.
Marketing The Diverse Business Discipline: Public Relations in Marketing Planning.
Marketing The Diverse Business Discipline: Public Relations in Support of Marketing Implementation.
Marketing International Communications.

Includes bibliographic references and index

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