Public relations for marketing professionals /
Haywood, Roger
Public relations for marketing professionals / Roger, Haywood. - Hampshire : Macmillan, c1998. - viii, 227 p. : ill. ; 23 cm.
Table of Contents
Marketing What Business is all about.
Public Relations The Management of Reputation.
Managing Public Relations
Communications and Issues Audits.
Public Relations Budget and Resources
Public Relations Direction.
Setting Performance Criteria.
Marketing The Diverse Business Discipline: Public Relations in Marketing Planning.
Marketing The Diverse Business Discipline: Public Relations in Support of Marketing Implementation.
Marketing International Communications.
Includes bibliographic references and index
9780333684771
Public relations
Marketing
659.2 / HAY
Public relations for marketing professionals / Roger, Haywood. - Hampshire : Macmillan, c1998. - viii, 227 p. : ill. ; 23 cm.
Table of Contents
Marketing What Business is all about.
Public Relations The Management of Reputation.
Managing Public Relations
Communications and Issues Audits.
Public Relations Budget and Resources
Public Relations Direction.
Setting Performance Criteria.
Marketing The Diverse Business Discipline: Public Relations in Marketing Planning.
Marketing The Diverse Business Discipline: Public Relations in Support of Marketing Implementation.
Marketing International Communications.
Includes bibliographic references and index
9780333684771
Public relations
Marketing
659.2 / HAY