Effective public relations / Scott, M. Cutlip, Allen H. Center and Glen Broom.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, c1999Edition: 8th edDescription: xx, 588 p. : ill. ; 23 cmISBN: - 9780130254450
- 0130254452
- CUT 22 659.2
Books-General
| Current library | Call number | Status | Notes | Barcode | |
|---|---|---|---|---|---|
| Archives Centre | 659.2 CUT (Browse shelf(Opens below)) | Withdrawn Item | 2000-169 | ||
| Archives Centre | 659.2 CUT (Browse shelf(Opens below)) | Withdrawn Item | Resource for Academic reference, Research and Development | 2000-152 |
Table of Contents
pt. I. Concept, Practitioners, Context, and Origins.
Ch. 1. Introduction to Contemporary Public Relations.
Ch. 2. Practitioners of Public Relations.
Ch. 3. Organizational Settings.
Ch. 4. Historical Origins
pt. II. Foundations.
Ch. 5. Ethics and Professionalism.
Ch. 6. Legal Considerations.
Ch. 7. Theoretical Underpinnings: Adjustment and Adaptation.
Ch. 8. Communication and Public Opinion.
Ch. 9. Media and Media Relations
pt. III. Management Process.
Ch. 10. Step One: Defining Public Relations Problems.
Ch. 11. Step Two: Planning and Programming.
Ch. 12. Step Three: Taking Action and Communicating.
Ch. 13. Step Four: Evaluating the Program
pt. IV. The Practice.
Ch. 14. Business and Industry.
Ch. 15. Government and Politics.
Ch. 16. Nonprofit Organizations, Health Care, and Education.
Ch. 17. Trade Associations, Professional Societies, and Labor Unions
Includes bibliographic references and index.
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