Effective public relations /

Cutlip, Scott M.

Effective public relations / Scott, M. Cutlip, Allen H. Center and Glen Broom. - 8th ed. - Upper Saddle River, NJ : Prentice Hall, c1999 - xx, 588 p. : ill. ; 23 cm.

Includes bibliographic references and index.

9780130254450


Public relations

659.2 / CUT