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Marketing plans : How to prepare them, how to use them / Malcolm McDonald.

By:

McDonald, Malcolm

Contributor(s):

Institute of Marketing

Material type:

TextSeries: Marketing series (London, England). Professional development.Publication details: Oxford : Butterworth-Heinemann, c1999.Edition: 4th edDescription: xviii, 578 p. : ill. ; 25 cmISBN:

9780750641166

Subject(s):

DDC classification:

658.8 21 MCD

Item type:

Books-General

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"Published in association with the Chartered Institute of Marketing."

Includes index.

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