Marketing management : Analysis, planning, and control / Philip Kotler.

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TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1972Edition: 2d edDescription: xiv, 885 p. : ill. ; 25 cmISBN:

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Current library	Collection	Call number	Status	Barcode
UMI Main Library	Seen During Stock-taking	658.8 KOT (Browse shelf(Opens below))	Available	73-545

Includes bibliographical references and indexes.

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