Marketing management :
Kotler, Philip.
Marketing management : Analysis, planning, and control / Philip Kotler. - 2d ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1972 - xiv, 885 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0135573890
Marketing--Management.
658.8 / KOT
Marketing management : Analysis, planning, and control / Philip Kotler. - 2d ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1972 - xiv, 885 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
0135573890
Marketing--Management.
658.8 / KOT