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Marketing management / Philip Kotler.

By: Kotler, Philip Material type: Text

TextPublication details: Upper Saddle River, NJ : Prentice-Hall Inc., c2003Edition: 11th edDescription: xxix, 836 p. : col. ill. ; 26 cmISBN: 9788120320833Subject(s): Marketing -- managementDDC classification: 658.8

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