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Marketing management /

Kotler, Philip

Marketing management / Philip Kotler. - 11th ed. - Upper Saddle River, NJ : Prentice-Hall Inc., c2003. - xxix, 836 p. : col. ill. ; 26 cm.

Includes bibliographies and indexes

ISBN: 9788120320833

Subjects--Topical Terms:
Marketing --management

Dewey Class. No.: 658.8 / KOT

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