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Marketing management / Philip Kotler.

By:

Kotler, Philip

Material type:

TextPublication details: Upper Saddle River, NJ : Prentice-Hall Inc., c2003.Edition: 11th edDescription: xxix, 836 p. : col. ill. ; 26 cmISBN:

9788120320833

Subject(s):

Marketing -- management

DDC classification:

21 658.8 KOT

Item type:

Books-General

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